Gerber is entering the frozen aisle with a new line of frozen products called Freshful Start, which are premium, organic and packed with full servings of vegetables and whole grains. The bowls are available in varieties like Tomato Basil, Mac & Cheese and Southwest Style that are specifically formulated for toddlers 12 months and up.
These quick and nutritious meals for toddlers are easy to prepare for toddlers, plus they help to introduce young kids to a wide variety of foods. The Gerber Freshful Start Organic Veggie & Grain Bowl in Tomato Basil, for example, contains colorful yellow bell peppers, zucchini and kale, and it encourages self-feeding.
The Freshful Start line also includes a selection of bites: Yellow Carrot, Kale, Lentil & Quinoa and Broccoli, Lentils & Cheddar.
Toddler-Targeted Frozen Bowls
Gerber's Freshful Start Bowls are Full of Veggies & Whole Grains
Trend Themes
1. Premium Frozen Toddler Meals - Opportunity for companies to create premium frozen meals specifically formulated for toddlers, packed with healthy ingredients.
2. Introducing Variety to Toddler Diets - Opportunity to develop innovative products that introduce young kids to a wide range of foods and flavors.
3. Convenient Self-feeding Options for Toddlers - Potential for convenient and easy-to-prepare meals that encourage self-feeding and independence in toddlers.
Industry Implications
1. Frozen Food Industry - Disruptive innovation opportunities for frozen food companies to tap into the growing market for premium toddler meals.
2. Baby Food Industry - Potential for baby food companies to introduce innovative products that expand the variety of foods available for toddlers.
3. Food Packaging Industry - Opportunity for food packaging companies to develop packaging solutions that are convenient and suitable for self-feeding toddlers.