The Fresh Vitasoy Plant+ Milks are being launched by the China-based beverage brand as a series of products for consumers to incorporate into their daily diet. Crafted in Hong Kong, the milks come in almond and oat milk varieties, which are both free from cholesterol, low in sugar and high in calcium. The products are also fortified with vitamin D and have no added preservatives, while also featuring a smooth, milky texture perfect for a range of uses.
Dietitian and Group Nutrition Manager Tinny Chan spoke on the Fresh Vitasoy Plant+ Milks saying, "Adding fresh plant milk to our daily diet is a delicious way to enjoy plant-based goodness. For instance, Fresh Vitasoy Plant+ Milk is perfect for breakfast cereals or smoothies by adding a milky taste and creamy texture to the recipe, while providing a great amount of important nutrients such as calcium and vitamin D."
Plant-Based Chinese Milks
Fresh Vitasoy Plant+ Comes in Oat and Almond Varieties
Trend Themes
1. Plant-based Milks - Companies can explore creating new varieties of plant-based milks to meet the growing demand for dairy-free options in the market.
2. Fortified Foods - As consumers become more health-conscious, companies can explore creating more fortified food products to appeal to these customers.
3. Low-sugar Beverages - Companies can capitalize on the trend of reducing sugar intake by creating more low-sugar beverage options for consumers.
Industry Implications
1. Beverage Industry - Beverage companies can expand their product lines by introducing more plant-based milk alternatives to cater to the growing demand for dairy-free options.
2. Food Industry - Food companies can explore creating more fortified food products, such as plant-based milks with added vitamins and minerals, to appeal to health-conscious consumers.
3. Health and Wellness Industry - Companies in the health and wellness industry can create marketing strategies around the trend of low-sugar beverages to promote healthier options for consumers.