Fresh Sends is a new DTC floral delivery service "on a mission to help people feel seen, known and loved through modern gifting." The brand was launched in 2019 and is the brainchild of Ty Hiss, a female powerhouse who wanted to reclaim the authentic connection that comes through gifts.
Fresh Sends currently boasts a cult following, and since launching, the brand has experienced 300% YoY growth and received over 700 5-star reviews. Consumers can choose between regular and full size, with the regular size featuring up to 18 stems and the full size featuring up to 27 stems. The bouquet changes daily in order to offer consumers the freshest pic of flowers.
Currently, Fresh Sends only delivers to the contiguous United States, but the brand has hopes to expand.
DTC Floral Delivery Services
Fresh Sends Unveils New Design Amidst Massive Brand Growth
Trend Themes
1. DTC Floral Delivery Service - Fresh Sends is just one example of the growing trend of DTC floral delivery services that offer a convenient and personalized gifting experience.
2. Personalized Gifting - Fresh Sends and other DTC floral delivery services offer a disruptive innovation opportunity to create personalized gifting experiences through customization and curation.
3. Daily Product Rotation - The daily rotation of Fresh Sends' bouquet offers a trend towards creating unique and fresh product offerings, appealing to consumers who want a more personalized and authentic experience.
Industry Implications
1. E-commerce and Delivery Services - The growth and popularity of DTC floral delivery services like Fresh Sends indicate a disruptive innovation opportunity in the e-commerce and delivery services industry.
2. Gift and Greeting Card Industry - Fresh Sends and other DTC floral delivery services present a potential disruption to the traditional gift and greeting card industry by offering a more personalized and convenient gifting experience.
3. Floral Industry - DTC floral delivery services like Fresh Sends may revolutionize the floral industry by offering a more direct-to-consumer approach and innovative product offerings.