In just a few days, MAC Cosmetics will be releasing the second product from its Underground program, the Fresh-Out-Of-The-Shower Brow Gel. True to its name, the product is formulated to create effortlessly dewy, fluffy and naturally groomed brows that look freshly towel-dried.
The formula consists of two parts, Self Love Brow Complex to sculpt and lift brow hairs and the Fresh Glow Elixir to catch the light and create a fresh-looking finish. The formula taps into the desire for fresh-faced looks, especially as people are choosing soft and fluffy looks instead of the harsh and sharply defined styles of the past.
As with the first product from the Underground program (a highlighter called Precious) this one boasts an innovative formula that was developed as part of a small batch.
Light-Reflecting Brow Gels
MAC Cosmetics' Fresh-Out-Of-The-Shower Brow Gel Creates a Dewy Look
Trend Themes
1. Fresh-faced Makeup - Opportunity to create innovative products that enhance a natural and dewy look, catering to the trend of soft and fluffy styles.
2. Effortless Grooming - Opportunity to develop products that simplify brow grooming routines, providing easy-to-use solutions for achieving well-groomed brows.
3. Light-reflecting Cosmetics - Opportunity to create cosmetics that catch the light and create a fresh-looking finish, catering to the desire for glowing and radiant skin.
Industry Implications
1. Cosmetics - Innovative beauty products that enhance natural and dewy looks and provide easy grooming solutions for brows.
2. Beauty - Products and services that focus on fresh-faced makeup and cater to the growing demand for light-reflecting cosmetics.
3. Fashion - Fashion brands that align their designs with the trend of soft and fluffy styles and offer complementary beauty products for a complete look.