'Fry’s Family Foods' has launched a line of plant-based freezer meals that are high in iron, protein and omega-3 fatty acids. In recent years, a growing number of consumers have adopted a plant-based diet. These gourmet meals are a perfect meat-free option for busy consumers.
The 'Nature’s Plant Protein' range features a series of meat-free meals made from fresh ingredients and nutritious superfoods. The meals include gourmet options such as quinoa-based falafel burgers and flax seed schnitzel. All of the ingredients used are 100 percent natural and free from hormones and antibiotics. The meals are not only flavorful, but they are also high in fiber, protein and other nutrients.
While vegetarians and vegans are most likely to purchase the plant-based freezer meals, the company is also marketing the products towards 'flexitarians.' Flexitarians refers to a growing number of consumers who follow a primarily plant-based diet, but do eat meat on occasion.
Plant-Based Freezer Meals
These Frozen Dinners are Completely Free of Animals Products
Trend Themes
1. Plant-based Diets - Companies can focus on creating more plant-based food options for consumers who are adopting a plant-based lifestyle.
2. Convenient Healthy Meals - There is a demand for healthy and convenient meal options that cater to consumers' busy lifestyles, encouraging companies to innovate within this space.
3. Superfoods - Incorporating superfoods and fresh ingredients into prepared meals can provide innovative options for health-conscious consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the growing demand for plant-based meals and convenient, healthy meal options.
2. Health and Wellness - The health and wellness industry can partner with food and beverage companies to promote nutritious and plant-based meal options.
3. Retail - Retailers can expand their offerings to include more plant-based and healthy meal options to cater to consumer demand.