Being a well-accessorized vegan is hard. It’s not that there aren’t leather-free bags out there—Stella McCartney makes some TKOs every season, but they’re also $1,400 each.
What is more near and dear to a girl’s heart than her shoes? Her purse! Accessories are the spice of life and FreeBird is making them more desirable than ever. The company’s bag collection—designed by Lorae Russo, Creative Director for The Sak and Elliot Lucca—has a ton of bags to choose from. The best part of all of it? They are 100% vegan AND under $100!
Whether you like a good tote, satchel or messenger bag, FreeBird provides you with the means to look good by just throwing a purse on your shoulder. The colors are just as down-to-earth as you are and come in eggplant, persimmon and mushroom.
Love the earth? Love fashion? You’ll love FreeBird’s purses.
Earth-Friendly Eco Purses
FreeBird Makes Looking Good & Feeling Good Simple
Trend Themes
1. Sustainable Fashion - Disruptive innovation opportunity: Develop eco-friendly accessories that are both fashionable and affordable.
2. Vegan Accessories - Disruptive innovation opportunity: Create a range of stylish bags and purses that are completely vegan and budget-friendly.
3. Affordable Luxury - Disruptive innovation opportunity: Design high-quality, luxurious purses at affordable price points, appealing to consumers who want to make ethical choices without breaking the bank.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate sustainable and vegan accessories into existing fashion retail offerings to cater to environmentally-conscious consumers.
2. E-commerce - Disruptive innovation opportunity: Build an online platform specializing in affordable and eco-friendly fashion accessories, targeting a wide range of customers.
3. Green Manufacturing - Disruptive innovation opportunity: Invest in eco-conscious manufacturing processes and materials to produce environmentally-friendly bags and purses for various brands and retailers.