POPSUGAR is currently developing a free workout app in order to provide people with at-home fitness options during the outbreak of the coronavirus. The free workout app could help fitness-focused individuals keep up their daily routines during a time when many people have to remain indoors for extended periods of time.
The company also decided to make its new website, 'Active by POPSUGAR,' free to all users. The website has over 500 workout classes to choose from, and it also contains content from various celebrity trainers. Workouts spend different disciplines including yoga, Pilates and more. Additionally, it can be tailored to meet individual goals, with both four-week programs as well as 21-day programs.
Free Workout App Releases
POPSUGAR is Creating a Work Out App That Will Be Free to All Users
Trend Themes
1. At-home Fitness Apps - As individuals strive to maintain their health from home, there is an opportunity to develop more free workout apps capable of providing quality exercise routines.
2. Virtual Personal Training - With the incorporation of celebrity trainers in the Active by POPSUGAR App, there is an opportunity to create more comprehensive virtual personal training experiences.
3. Tailored Workouts - As fitness apps become more popular for individuals of varying fitness levels, there is an opportunity to create tailored workout programs that cater to individual needs.
Industry Implications
1. Fitness Industry - Incorporate free virtual training and personalized workout routines into various fitness company apps to meet the rising demand for at-home fitness options.
2. Technology Industry - Develop apps and technology capable of providing immersive and effective at-home workouts while catering to individual fitness goals.
3. Celebrity Industry - Create more virtual training experiences featuring celebrity trainers to increase app engagement and provide users with expert fitness guidance.