It is pretty well known that free Wi-Fi is a key component to garnering customer loyalty. You want a consistent fan base coming to your establishment? You better supply a haven for your customers to show off their latest Apple gear.
Starbucks is the only company immune to this unwritten rule, but that might soon be changing. McDonald’s is once again hoping to eat up some of the territory claimed by Starbucks by offering free Wi-Fi starting in January of 2010. The good folks at Mickie D’s want their restaurants to serve as local hangouts, but I just can’t imagine a hipster whipping out his MacBook after chowing down on a quarter-pounder.
Check out the full story, and decide for yourself, at the links below.
Fastfood Internet
McDonald's to Offer Free Wi-Fi, Tries to Corner Starbucks
Trend Themes
1. Free Wi-fi - Providing free Wi-Fi is becoming a key strategy for businesses to attract and retain customers.
2. Customer Loyalty - Creating a welcoming environment, such as offering free Wi-Fi, can help businesses build long-term relationships with their customers.
3. Competition with Starbucks - McDonald's aims to challenge Starbucks by offering free Wi-Fi and transforming their restaurants into local hangouts.
Industry Implications
1. Fast Food - Fast food chains like McDonald's see an opportunity to differentiate themselves and attract customers by providing free Wi-Fi.
2. Coffee - Coffee chains like Starbucks may face increased competition as McDonald's offers free Wi-Fi to lure in customers.
3. Technology - With the rise in demand for free Wi-Fi, there is an opportunity for technology companies to innovate and provide solutions for businesses to offer seamless internet access.