Muscle Milk, the highly reputable sports nutrition and functional beverage brand, is helping its consumers adjust to the daylight savings by offering six hours of free virtual workouts. Dubbed the 'Power Hour,' fans have their choice of expert athletes leading them through a variety of exercises, ranging from HIIT workouts, boxing classes, and Tabata workouts.
At 10 a.m. ET, Or Artzi–an Equinox and Variis trainer–will provide a Tabata workout on her Instagram page. At 11 a.m. ET, Leila Leilani–the founding Rumble trainer–will provide a boxing workout. At 12 p.m. ET, Kira Stokes–a renowned celebrity trainer–will provide a core training workout on Muscle Milk’s Instagram page. At 1 p.m. ET, Gerren Liles–a founding Mirror trainer–will provide a HIIT workout on his Instagram page. At 3 p.m. ET, Louise Green– a size inclusive fitness coach and motivational speaker–will provide a strength training workout on her Instagram page. Lastly, at p.m. ET, Nick Hanson–a well known American Ninja Warrior–will provide a strength training workout with an American Ninja Warrior twist
Daylight Savings Free Virtual Workouts
Muscle Milk is Offering Six hours of Free Live Workouts
Trend Themes
1. Virtual Workouts - Opportunity for businesses to innovate in the virtual fitness space.
2. HIIT Workouts - Potential for disruption and innovation in the high-intensity interval training market.
3. Boxing Fitness - Opportunity for businesses to create unique and engaging boxing workout experiences.
Industry Implications
1. Sports Nutrition - Disruptive innovation potential in the sports nutrition industry with the integration of virtual workouts.
2. Fitness Training - Innovative opportunities for fitness trainers and coaches to offer virtual workout experiences.
3. Social Media - Potential for disruptive innovation in the social media industry with the rise of fitness influencers and online workout communities.