The Free People 'Mother's Love' online editorial, which appeared on the American brand's blog, BLDG 25, was released just in time for Mother's Day. The maternal photoshoot is as romantic and bohemian as any fan would come to expect from the clothing line, yet it introduces an endearing element in the form of an adorable curly-haired costar.
Shot outdoors amongst green grasses and blooming flowers by photographer Annie Edmonds, the Free People 'Mother's Love' online editorial stars model Shelby Keeton and her son, Hendrix. When it comes to being a mother, she tells the blog ""it’s the best job and the hardest job you could possibly have." She also makes it look like the most loving job.
Endearingly Maternal Editorials
The Free People 'Mother's Love' Photoshoot Stars Shelby Keeton
Trend Themes
1. Motherhood Fashion - There is an opportunity to create fashionable clothing for mothers that emphasizes the bond between them and their children.
2. Family-inclusive Photography - There is an opportunity to create photo shoots that include the whole family, showcasing the unique bond between parent and child.
3. Maternal Branding - There is an opportunity to create brand marketing that celebrates the role of mothers and emphasizes the love and bond between a mother and her child.
Industry Implications
1. Family Photography - Photography studios can tap into the trend of family-inclusive photography and offer sessions that highlight mother-child relationships.
2. Fashion - Fashion brands can create lines of clothing that cater to moms and emphasize style, comfort, and the relationship between moms and their children.
3. Beauty and Wellness - Beauty and wellness companies can create product lines that celebrate mothers and promote self-care for busy moms, emphasizing the importance of taking care of themselves while caring for their children.