Would you be willing to watch a 30-second advertisement on a vending machine to get a free drink? According to a vending machine operator Apex Corp, soon, "thirsty Japanese customers will be able to drink coffee or other non-alcoholic beverages at a low price or even for free — as long as they watch a 30-second advertisement on the vending machines."
Apex said it expected to roll out the service to "turn its machines into a new medium for advertisers, who will pick up the partial or full cost of drinks" next month.
Free Drink Vending Machines
Pay By Watching Commercials
Trend Themes
1. Ad-supported Vending Machines - Opportunity for vending machine operators to generate revenue through advertisements and offer free or low-priced drinks to customers.
2. Alternative Advertising Models - Potential for advertisers to explore new mediums for reaching consumers and engaging with them directly through vending machines.
3. Consumer Engagement Through Commercials - An innovative way for brands to connect with consumers by delivering short advertisements in exchange for free drinks.
Industry Implications
1. Vending Machine Industry - Disruptive innovation opportunity to transform the traditional vending machine business model by incorporating ad-supported drink offerings.
2. Advertising Industry - Potential for advertisers to leverage vending machines as a new advertising platform for reaching and engaging with target audiences.
3. Beverage Industry - Opportunity to partner with vending machine operators and explore innovative marketing strategies that leverage ad-supported free drink offerings.