Melbourne-based artist Phil Ferguson, known to fans on Instagram as Chili Philly, teamed up with KFC to release a series of free crochet patterns inspired by menu items. At a time when people are spending more time at home and taking up new hobbies, KFC and Chili Philly are inspiring people to get crafting with the templates for easy fried chicken-themed patterns. There's a pattern for Li'l Drummies and the Drummy Bucket, which can be used to store the crocheted drumsticks.
Since Ferguson is a self-taught crocheter, the crafts are designed to be beginner-friendly and provide a great starting point for learning to crochet. Ferguson says, "When I first started learning crochet, I taught myself how to make small figures."
Chicken Chain Crochet Crafts
KFC & Chili Philly Created Food-Themed Free Crochet Patterns
Trend Themes
1. Food-themed Crochet - The collaboration between KFC and Chili Philly in creating food-themed crochet patterns demonstrates the trend of incorporating food culture into craft activities.
2. Crafting at Home - With more people spending time at home and looking for new hobbies, the release of free crochet patterns by KFC and Chili Philly taps into the trend of increased interest in crafting activities.
3. Beginner-friendly Crafts - The beginner-friendly designs of the crochet patterns by Chili Philly cater to the trend of people seeking approachable and easy-to-learn crafts.
Industry Implications
1. Fast Food - The collaboration between KFC and Chili Philly showcases the potential for fast food chains to engage with their audience through creative initiatives like food-themed crochet patterns.
2. Crafting and DIY - The release of crochet patterns by Chili Philly highlights the growing interest and potential disruption in the crafting and DIY industry as more people explore creative activities at home.
3. Online Tutorials and Learning - The beginner-friendly crochet patterns by Chili Philly align with the trend of online tutorials and learning, creating opportunities for platforms and educators to cater to the demand for beginner-level craft resources.