These new Freddy’s menu items have been announced by Freddy's Frozen Custard & Steakburgers as a series of options for diners to try out on their next visit when seeking out an indulgent dining experience.
The new menu items start off with the Prime Steakburger, which is crafted with thinly sliced prime rib stacked on top of a steakburger patty before being paired with Swiss cheese, sautéed portobello mushrooms, grilled onions and garlic aioli. The new REESE'S Caramel Peanut Butter Cup Concrete puts the namesake candy brand's signature confection in the spotlight with ample REESE'S Peanut Butter Cups mixed into vanilla frozen custard with REESE'S peanut butter sauce with caramel sauce and whipped cream to finish. The items are only available starting July 3 through August 20, 2024 at participating locations.
Chief Marketing Officer Laura Rueckel commented on the new Freddy’s menu items saying, "Our new Prime Steakburger truly elevates the taste of our premium quality steakburger with the addition of tender thin-sliced prime rib and rich & creamy garlic aioli. The savory sauteed mushrooms and grilled onions create a symphony of bold flavors in every bite, making for a craveable burger that may become your new Freddy’s favorite. Peanut butter lovers are sure to find REESE’S one-of-a-kind peanut butter blended with Freddy’s rich and smooth frozen custard an irresistible treat that incorporates the perfect balance of sweet and salty flavors in both the REESE’S Caramel Peanut Butter Cup Concrete and REESE’S Creamy Peanut Butter Shake."
Artisan Flavor Burger Menus
These New Freddy’s Menu Items are Packed with Flavor
Trend Themes
1. Flavor-infused Burgers - The introduction of ingredients like prime rib and portobello mushrooms in burgers reflects a move towards more gourmet, high-quality fast food options.
2. Candy-enhanced Desserts - Integrating popular candy brands such as REESE'S into frozen custard products underscores a trend of combining beloved treats with traditional desserts for unique flavor profiles.
3. Limited-time Menu Innovations - Offering exclusive, seasonal items like the Prime Steakburger and REESE'S Caramel Peanut Butter Cup Concrete encourages frequent visits and elevates brand excitement among consumers.
Industry Implications
1. Fast-casual Dining - Upgrading menu items with gourmet ingredients positions fast-casual dining establishments as contenders in the premium food market.
2. Confectionery Partnerships - Collaborations between dessert chains and candy brands create synergy, attracting consumers with innovative and nostalgic flavor combinations.
3. Seasonal Food Marketing - Releasing menu items for a limited time period taps into the urgency and exclusivity that drive repeat business and consumer interest.