Fred Segal, the fashion label founded in 1961 and renowned for its quality and style, recently expanded its portfolio with the launch of its new sleepwear collection that boasts four exclusive prints inspired by Los Angeles culture. The series features styles for men and women alike in high-quality silk.
"So many of us, including our loyal customers, spent more time at home last year than we could have ever anticipated. We sought to create a collection our customers could wear at home and feel confident in even if they stay in their ‘pajamas’ all day," said Lizz Wasserman, Creative Director of Fred Segal. "We always draw inspiration from our muse, Los Angeles, and our sleepwear is no different, the one-of-a-kind prints each have nods to our hometown."
The Fred Segal sleepwear collection retails from $250-$400 and is available now on FredSegal.com, Fred Segal’s Flagship on Sunset Blvd. and Fred Segal Malibu.
Luxe Sleepwear Collections
Fred Segal Debuts Its New Sleepwear Collection Inspired by L.A. Culture
Trend Themes
1. Luxe Sleepwear - Designing upscale sleepwear collections with unique prints inspired by local culture can create new opportunities for fashion labels
2. Fashion at Home - The pandemic has shifted consumer preferences towards comfortable and stylish at-home wear, presenting a chance for fashion companies to expand their portfolios
3. Printed Silk - Incorporating distinctive prints onto premium silk materials can elevate sleepwear design and cater to the growing demand for high-quality loungewear
Industry Implications
1. Fashion - Fashion companies can leverage the rise of at-home fashion by innovating their product lines to cater to customers' needs
2. Textile and Fabric - New opportunities can be created in the textile industry through the production of custom prints and materials to meet the growing demand for high-quality, fashionable sleepwear
3. E-commerce - The online market for luxurious and comfortable sleepwear has the potential for growth, which can be an opportunity for e-commerce retailers to expand their product offerings