The branding for Cafe Fred Cold Brew is clinically inspired and speaks to the progression toward apothecary-inspired packaging that recalls the prescriptive nature of medicinal products. The product is contained in a brown glass bottle and appears black when filled with the cold brew, making the white typography pop. On one side of the bottle, consumers can see a flow chart representing the cold brew process. Notably, the brown glass bottle also protects the coffee from UV rays, which can damage the formulation.
A product of Barcelona, the packaging and branding design by David Boleas of Boleas & Co for Cafe Fred Cold Brew highlights the careful attention to detail paid in the cultivation of the product.
Clinical Cold Brew Branding
The Branding for Cafe Fred Cold Brew is Apothecary-Inspired
Trend Themes
1. Apothecary-inspired Packaging - Opportunity for brands in various industries to adopt apothecary-inspired packaging to evoke a sense of nostalgia and trust in their products.
2. Clinically-inspired Branding - Potential for brands to utilize clinically-inspired branding to convey quality, precision, and a scientific approach to their products, enhancing consumer perception.
3. UV Protection Packaging - Emerging trend for brands to incorporate UV protection packaging, not limited to the cold brew industry, to preserve the quality and effectiveness of light-sensitive products.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to incorporate apothecary-inspired packaging and clinically-inspired branding to differentiate their products and attract health-conscious consumers.
2. Coffee - Potential for coffee companies to invest in UV protection packaging to maintain the freshness and taste of their cold brew products, offering customers a longer shelf life and higher product quality.
3. Design and Packaging - Trend for design and packaging companies to offer services that focus on creating apothecary-inspired packaging designs and clinically-inspired branding strategies for various industries.