The F’real Bubblegum milkshake is being launched as a UK exclusive flavor to provide consumers with a new option to try out this spring. The milkshake is being launched on the heels of the Cotton Candy flavor that was introduced as an exclusive for the US market, which also proved to be quite the success amongst consumers. Featuring no artificial ingredients, the milkshake is crafted with a blend of rich ice cream and fresh milk, and comes as the fourth new flavor arriving in the UK over the past 12 months.
Marketing Manager Genna Briant spoke on the F’real Bubblegum milkshake saying, "Retailers and consumers alike have been clamouring for truly innovative flavours, and we’ve listened – Bubblegum is our first launch in a line-up of exciting, slightly different, NPD coming this year!"
Blend-It-Yourself Bubblegum Milkshakes
The F’real Bubblegum Flavor is Exclusive to the UK
Trend Themes
1. Unique Flavor Launches - There is a trend of food and beverage companies launching unique flavors, giving customers something new to try and increasing excitement around their brand.
2. Natural Ingredients - There is a trend in the food and beverage industry towards using natural ingredients and reducing the amount of artificial additives, which presents an opportunity for companies to innovate in this area and improve the health profiles of their products.
3. Product Line Expansion - Companies have a trend of introducing new products onto the market, sometimes specifically for a certain geography, in order to continue to grow their market share.
Industry Implications
1. Food and Beverage - The food and beverage industry has a disruptive innovation opportunity to create unique and healthy flavors, and expand their product lines in order to stay competitive.
2. Retail - The retail industry has a disruptive innovation opportunity to work with food and beverage companies to ensure unique and healthy products get to store shelves in order to meet consumer demand.
3. Marketing - The marketing industry has a disruptive innovation opportunity to work with food and beverage companies to create effective campaigns promoting the unique and healthy features of their products, in order to reach a wider audience and increase sales.