While Halloween celebrations may look a bit different this year due to the pandemic, Hershey's is keeping up with its themed candy launches ahead of occasion with the release of Reese's Peanut Butter Frankencups.
As the name suggests, the candy takes inspiration from the mad scientist and his strange creation—which it showcases in its packaging and on the candy itself, which is complete with a green creme base. The other half of the shell is made from the brand's classic milk chocolate, and the inside still features Reese's delectable peanut butter filling.
Frankencups come in both standard and king size variations, and are available for a limited time only. They can be purchased from the brand's participating retailers, including Target.
Mad Scientist-Inspired Halloween Candy
Reese's Frankencups Include a "Monstrous Green Creme Base"
Trend Themes
1. Halloween-themed Candy - The trend of creating Halloween-themed candy provides an opportunity for companies to generate limited edition products and capitalize on seasonal demand.
2. Innovative Packaging Designs - Innovative packaging designs that incorporate a product's theme or story, such as Frankencups' mad scientist-inspired packaging, can create a memorable product experience for consumers.
3. Artificially Colored Food Products - The use of food coloring and artificial additives in products, such as the green creme base of the Frankencups, can create a unique and eye-catching product that stands out on store shelves.
Industry Implications
1. Candy Manufacturing - Candy manufacturing companies can leverage Halloween as an opportunity to release limited edition products and increase revenue during a season of high demand.
2. Packaging Design - The trend of creating themed candy presents an opportunity for packaging design companies to create custom designs that reflect a product's theme and story.
3. Food Additives and Coloring - Companies in the food additive and coloring industry can provide innovative solutions to candy manufacturers to create eye-catching and unique products, such as the Frankencups' green creme base.