fragment design and OAMC work in collaboration once again following their first partnership back in 2020. This latest update is packed with second vintage-themed and is made up of 6 pieces in total. Each one is designed in the tones of melon, carbon, and black.
The graphics that adorn the classic streetwear items are accented with overdyed details that are achieved using a natural dyeing process. Some of the pieces include the OAMC signature quilted cotton poplin liner along with the new vintage US Army snow parka. In addition to the outerwear options this season, there are also loosely fitted hoodies and crewneck sweaters that are made from high-quality Italian cotton followed by co-branded graphic tees.
Co-Branded Sleek Fall Streetwear
fragment design and OAMC Join Forces on a New Collection
Trend Themes
1. Co-branded Streetwear - Opportunity for more collaborations between fashion brands to merge different aesthetics and create unique products.
2. Vintage-themed Design - Trend towards nostalgic designs and vintage-inspired fashion that appeals to consumers looking for a unique aesthetic.
3. Natural Dyeing Process - Growing interest in sustainable and eco-friendly fashion production processes that can be used to differentiate fashion brands.
Industry Implications
1. Fashion Industry - Opportunity for fashion brands to collaborate with other brands and designers to create unique products that appeal to consumers looking for something different.
2. Sustainable Fashion - Growing demand for sustainable and eco-friendly fashion production processes and designs that can be used to differentiate brands in the competitive industry.
3. Vintage Clothing Industry - Trend towards nostalgic designs and vintage-inspired fashion that appeals to consumers looking for a unique aesthetic and style.