California-based motocross label Fox Racing joins forces with the Japanese streetwear giant Supreme in creating a collaborative collection for Spring/Summer 2018. Fox Racing started back in 1974 as a distribution firm for European motocross accessories and parts but captivated audiences with the debut of its own Moto-X team. The team is often recognized for its vibrantly colored uniforms and successful in-house racing components.
The new collaborative range stays true to the brand's colorful heritage with its brightly hued selections. The pieces include Moto Jersey tops, Bomber LT Gloves, Moto Pants, Moto Hand Grips, Vue Goggles, Proframe Roost Deflector Vests, and a V2 Helmet. The standout piece in the collaborative capsule is the V2 Helmet -- this piece was crafted specifically for Supreme and is comprised of a fiberglass shell, a series of ventilated ports, is D.O.T. certified, and ECE 22.05 certified. The Fox Racing x Supreme collection will be dropping online and at the New York, Brooklyn, Los Angeles, London, and Paris store locations beginning May 10 and in Japan starting May 12.
Motocross Collaborative Collections
Fox Racing and Supreme Drop a Spring/Summer 2018 Collection
Trend Themes
1. Motocross Collaborative Collections - Disruptive innovation opportunity: The rise of collaborations between fashion brands and motocross labels opens up new avenues for unique and vibrant designs that cater to both streetwear and motocross enthusiasts.
2. Colorful Heritage Designs - Disruptive innovation opportunity: Brands can tap into the nostalgic appeal of vibrant and colorful motocross designs by incorporating them into their own products and collections.
3. New Technologies in Motocross Gear - Disruptive innovation opportunity: The integration of advanced materials and technologies, like fiberglass shells and ventilated ports, allows for the development of safer and more stylish motocross helmets and protective gear.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Fashion brands can collaborate with motocross labels to create limited-edition collections that appeal to both fashion and motocross enthusiasts, offering unique and exclusive designs.
2. Motocross - Disruptive innovation opportunity: Motocross gear companies can explore collaborations with streetwear brands to create motocross apparel and accessories that combine style and performance.
3. Sports Equipment - Disruptive innovation opportunity: Sports equipment manufacturers can integrate cutting-edge materials and technologies into motocross gear, improving safety and performance while also showcasing unique and eye-catching designs.