Hovard Design was in charge of the rebranding of the Founders Card, an organization that helps members with networking and provides opportunities and events for these people to attend. The team wanted a card to send to its members that would signify the types of people involved in the organization: entrepreneurs and innovators.
According to the designer on Package Inspiration, "the final design included a customized tube, insert card, mailing label and custom-designed postage stamp." Finding business cards in a tube is certainly unheard of, and many would shy away from the idea considering it's so different. However, this is what innovation is all about, and Hovard Design pushed their own boundaries as to what a business card should look like. The results are spot on.
Tubed Business Card Holders
The Founders Card Takes on an Alternative Shape
Trend Themes
1. Customized Packaging - Opportunity to innovate by designing unique packaging solutions for business cards.
2. Unconventional Business Cards - Disruptive potential in creating business cards that stand out in shape, material, or presentation.
3. Personalized Branding - Innovation opportunity in developing personalized branding materials for organizations or individuals.
Industry Implications
1. Graphic Design - Graphic designers can explore new possibilities in creating unconventional business cards.
2. Printing and Packaging - Printing and packaging companies can offer unique solutions for packaging business cards.
3. Marketing and Branding - Marketing and branding agencies can help organizations develop personalized branding materials.