Juvia's Place is launching an expansive foundation line called I Am Magic that boasts 42 unique shades that cater to a wide variety of skin types. While offering a diverse range of beauty products gives a greater number of consumers the ability to find their perfect shade, it can be overwhelming to know where to start. To make whittling down the choices easy, Juvia's Place organized its I Am Magic foundation shades into three "kingdoms"—the Light Kingdom, Medium Kingdom, and Dark Kingdom—eight shade "families" and four undertones: cool, warm, neutral and olive. The new foundation is described as being buildable, full-coverage and long-lasting with a velvety matte finish
The I Am Magic foundation line is being supported by the brand's I Am Magic campaign, which celebrates beauty in all shapes, sizes, colors and forms.
Diversity-Celebrating Foundations
The 42-Shade Foundation Line by Juvia's Place is Well-Organized
Trend Themes
1. Diverse Foundation Lines - Brands can innovate by creating expansive and well-organized foundation lines that cater to a wide variety of skin types, featuring diverse shade ranges and easy-to-use categorization systems.
2. Celebrating Diversity Campaigns - Creating campaigns that celebrate diversity in all its forms can help brands connect with a wider range of consumers and reinforce their commitment to inclusivity.
3. Buildable, Full-coverage and Long-lasting Foundation - Brands can differentiate themselves by creating foundations that have buildable, full-coverage and long-lasting properties and offer a velvety matte finish.
Industry Implications
1. Beauty and Cosmetics - The beauty industry has the opportunity to cater to a diverse range of consumers by creating innovative, well-organized and expansive foundation lines that feature inclusivity and diverse shade ranges.
2. Marketing and Advertising - Marketing and advertising professionals can help brands connect with consumers by developing campaigns that celebrate diversity and reinforce their commitment to inclusivity.
3. Fashion and Apparel - Fashion and apparel companies can provide greater inclusivity for diverse consumers by partnering with beauty brands to create and promote diverse foundation lines that cater to all skin types and shades.