Tarte Cosmetics is introducing a foundation product—Founcealer—that is so full coverage a separate concealer does not need to be used to cover imperfections. The new Tarte Cosmetics foundation provides light to medium coverage that is buildable. According to the brand, applying the product with the fingertips achieves the lightest coverage possible, while a brush creates a medium level of coverage and a sponge is useful for a result that falls somewhere in between.
As much as the Foundcealer seems like a hybrid of two makeup products, the cosmetic product is actually quite skincare-like, as it provides plenty of nourishment to the skin. With a formula that features hyaluronic acid, Vitamin E, titanium dioxide, zinc oxide and a "superbalm" that's sourced from the rainforest, Foundcealer creates a comfortable, protective, radiance-boosting finish.
Skincare-Like Foundations
'Founcealer' Nourishes with Vitamin E, Hyaluronic Acid and a Superbalm
Trend Themes
1. Skincare-like Foundations - The trend of skincare-like foundations presents an opportunity for cosmetic companies to create multitasking products that provide both coverage and nourishment to the skin.
2. Full Coverage Foundations - The trend of full coverage foundations offers an opportunity for beauty brands to cater to customers who desire a flawless complexion without the need for additional concealer.
3. Customizable Coverage - The trend of customizable coverage foundations provides an opportunity for makeup companies to create products that can be applied in different ways to achieve different levels of coverage.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can leverage the trend of skincare-like foundations to create innovative products that combine makeup and skincare benefits.
2. Retail and E-commerce - The retail and e-commerce industry can capitalize on the trend of full coverage foundations by offering a wide range of options to consumers who are looking for long-lasting coverage.
3. Natural and Organic Beauty - The natural and organic beauty industry can tap into the trend of customizable coverage foundations by creating products with clean and sustainable ingredients that allow users to personalize their level of coverage.