Nike introduces a new tonal iteration of the Air Force 1 Zoom CMFT sneaker model with the unveiling of the Fossil Stone colorway palette. It features Red Clay and Tan hues throughout the entire upper, which is crafted from ribbed twill for a textural finish.
It is detailed with the sail hue over the laces, the ball and wing logo, and the cutout Swoosh logo on the side. There are touches of unfinished aesthetics at the edges by the lateral side of the shoe with raised collar sections to showcase orange and purple details lying under. Zoom Air branding details can be seen on the extended foam tongue and it sits on top of mint tonal insoles.
Earthy Tonal Hi-Top Sneakers
The Air Jordan 1 Zoom CMFT Sneaker Gets a Fossil Stone Tonal Update
Trend Themes
1. Tonal Sneakers - Opportunity for sneaker brands to create more tonal colorway palettes for a textural finish.
2. Unfinished Aesthetics - Opportunity for fashion companies to incorporate more unfinished aesthetics such as raised collar sections and exposed color details.
3. Zoom Air Branding - Opportunity for sneaker brands to incorporate Zoom Air branding details on extended foam tongues for a unique touch.
Industry Implications
1. Sneaker Industry - Tonal sneaker palettes and Zoom Air branding can be leveraged to provide a fresh take on traditional sneaker designs.
2. Fashion Industry - Unfinished aesthetics can bring a raw, edgy feel to clothing and shoes, making it a hot trend in the fashion industry.
3. Textile Industry - The use of ribbed twill for a textural finish on sneakers can be expanded to other textile products as a unique selling point.