Wood Wood updates the adidas Originals' Forum Low sneaker model with inspiration drawn from retro design elements nodding to the 80s. The brands specifically highlight tennis influences that are translated through design elements such as the velcro strap design instead of laces over the forefoot. It also is constructed from a thick mesh material by the under a panel of the shoe as the base foundation.
The branding stripes are applied in either an electric blue hue, which is exclusive to the Wood Wood design, or the other options of either Mustard Yellow or Burnt Orange. These are all accompanied by the suede strip that rests under the collar section and contrasting details are found at the heel clip, tongue, and collar's interior.
Tennis-Themed Retro Footwear
Wood Wood and adidas Launch a New Vintage Forum Low Sneaker
Trend Themes
1. Retro Athletic Footwear - There is an opportunity for creating a line of vintage-inspired athletic shoes that pay homage to the classic styles of the past.
2. Velcro Strap Design - An opportunity exists for incorporating velcro strap designs instead of traditional laces in footwear for a more convenient and unique experience.
3. Bold Color Combinations - There is an opportunity for creating footwear with bold color combinations that blend together to form a unique and eye-catching aesthetic.
Industry Implications
1. Footwear Manufacturing - Footwear manufacturers should consider creating retro-style sneakers that incorporate modern design elements for a fresh take on classic footwear.
2. Sportswear Brands - Sportswear companies can incorporate velcro strap designs into their footwear to provide a fresh, new take on traditional athletic shoes.
3. Fashion Retailers - Fashion retailers can explore the use of bold and unique color palettes in their footwear products for a stand-out addition to their lineup.