Epic Games has announced the 'Fortnite x Coachella' event for its popular battle royale game, Fortnite. Fortnite is arguably home to one of the most collaborative events in video game history, with partnerships ranging from Ariana Grande to Marvel Studios.
As part of this event, the Fortnite store will be selling unique Coachella skins for characters. These skins will be released in two batches, the first of which will be available as of April 14th, with the second releasing on April 22nd. This coincides with the duration of the Coachella festival in Indio, California.
On top of the cosmetic skins, Epic Games is promoting the Coachella performers themselves via the in-game radio that plays in Fortnite cars. The radio will play a curated set of popular hits from Coachella performers on the 'Icon Radio' station that is used to play music from artists partnered with Fortnite.
Music Festival Game Events
Fortnite is Hosting a Collaboration with the Coachella Music Festival
Trend Themes
1. Virtual Music Festivals - The rise of virtual music festivals could lead to the development of more collaborations between popular video games and music festivals.
2. In-game Advertising - The use of in-game advertising, like the 'Icon Radio' station in Fortnite, could become a new way to promote music festivals and artists to younger audiences.
3. Branded Skins - More collaborations between video games and other industries could lead to the creation of unique branded skins for characters, creating new revenue streams for both parties involved.
Industry Implications
1. Video Gaming - Video game companies could expand their partnerships with music festivals and other industries to create unique in-game events and features.
2. Music Festivals - Music festivals could leverage the popularity of video games to attract younger audiences and expand their reach beyond the physical event.
3. Advertising - In-game advertising could become a new advertising medium, providing brands with a unique way to reach younger audiences who might be less receptive to traditional advertising methods.