Forever 21 showcased its latest collection in Vienna recently. Those who were lucky enough to attend the show got to see something spectacular that combined fashion with video technology.
The Forever 21 fashion show in Vienna debuted the brand's latest collection on holographic models that made their way across the runway. The models would appear and vanish like ghosts strutting their stuff. All the technical work was done by digital agency Space 150. The agency believes that showing a fashion collection with holographic models gives more to the customer. Everything is up to the minute -- there are no models changing in the back, no falls and no mishaps. The technology takes care of everything; it really makes for a stunning show to see.
Hologram Hipster Runways
The Forever 21 Holographic Showcases in Vienna
Trend Themes
1. Holographic Fashion Shows - Disruptive innovation opportunity: Companies can explore using holographic models to showcase their collections, eliminating the need for physical models and reducing the risk of mishaps.
2. Fashion-tech Integration - Disruptive innovation opportunity: The integration of video technology and fashion opens up possibilities for creative and immersive runway experiences that enhance customer engagement.
3. Virtual Runway Presentations - Disruptive innovation opportunity: Brands can leverage virtual reality technology to create virtual runway presentations, allowing customers to attend fashion shows from anywhere in the world.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Fashion brands can leverage holographic technology to redefine the traditional fashion show format and create unique and memorable experiences for customers.
2. Technology - Disruptive innovation opportunity: Digital agencies and tech companies can collaborate with fashion brands to develop and implement cutting-edge technologies that enhance the fashion industry.
3. Event Management - Disruptive innovation opportunity: Event management companies can explore incorporating holographic technology into their services, providing clients with innovative and captivating event experiences.