Improving on the MyFord Touch infotainment system, Ford unveiled the Ford SYNC 3 at CES 2015. Rather than being powered by Microsoft, this new system uses QNX by BlackBerry instead. As a result, the new system is faster and simpler than its predecessor, featuring a display that shows off menu items to control the car's audio, climate, phone, navigation system and apps. In terms of apps, the AppLink system makes it so that a smartphone can be linked to the system, providing access to about 70 apps like Spotify and AccuWeather.
Although older vehicles can't be upgraded to include SYNC 3, the touchscreen system will be available on Ford models released in late 2015, such as the Mustang, F-150 pickup and the 2015 Ford Fusion.
Car Control Systems
Launched at CES 2015, Ford SYNC 3 is a Powerful Infotainment System
Trend Themes
1. Infotainment System Advances - There are disruptive innovation opportunities in creating infotainment systems that use newer, faster technology to improve on older versions.
2. Smartphone Integration - There are opportunities to develop new apps and systems that allow for seamless integration between smartphones and a car's infotainment system.
3. Interface Simplification - There are opportunities to streamline infotainment interfaces, making them more user-friendly and accessible to a wider audience.
Industry Implications
1. Automotive - The automotive industry can benefit from incorporating newer technology and simplifying the user interface of infotainment systems.
2. Software - There is a need for software developers and companies to create new infotainment systems and integrate them with smartphones and other devices.
3. Entertainment - The entertainment industry can create new apps and technologies that integrate with infotainment systems, allowing for greater access to music and media while driving.