Ford is celebrating its 100th birthday in the UK and this cool graffitied Ford Focus is part of the Ford centenary celebrations.
The graffiti car, which will be on display at Glasgow's Independent Recoat Gallery for the Ford Centenary Tour, was made by a group of six artists in Glasgow. Taking six hours to complete, the crazily painted car was completed by Recoat artists Lyken, FiST, Syrkus, Rue 5, Death Rattles and Al White. According to Recoat Gallery manager, Amy Whiten, this is the first time the artists have worked together on restyling the paint job of a car.
The Ford Centenary Tour is a one-month-long celebration that will hit 20 different locations across the UK. It comprises an exhibition of 10 Ford models that represent the automaker's history and achievements in the country.
Street Art Autos
Ford Centenary Celebrations Includes a Graffitied Ford Focus
Trend Themes
1. Graffiti Automobiles - The trend of incorporating street art into car designs creates new opportunities for collaboration between car manufacturers and graffiti artists.
2. Branded Art Galleries - Establishing branded art galleries showcases the company's creativity and artistic vision while creating a unique experience for consumers.
3. Experiential Marketing Events - Hosting experiential marketing events, like Ford's Centenary Tour, allows companies to share their history and achievements in a unique way that engages consumers.
Industry Implications
1. Automotive Manufacturing - Automotive manufacturers can look to collaborate with street artists to create unique and personalized car designs that appeal to younger, artistic-minded consumers.
2. Art Galleries - By partnering with brands to create branded art galleries, art galleries can offer a unique experience to consumers and provide a new revenue source.
3. Marketing and Advertising - Marketing and advertising professionals can explore experiential marketing events as a way to create a unique brand experience that engages consumers and stands out from traditional advertising methods.