Fashion label G-Star RAW works in collaboration with Jaden Smith to introduce its latest collection entitled 'Forces of Nature.' The new range is set to make its debut at Hypefest and is designed by the young artist with a perspective that highlights sustainability through fabrication and design processes.
The collection is comprised of three different colorways in total -- each one with its own unique print histories. The blue pieces represent the forces of water and are translated in the form of RAW For The Planet Indigo textiles. The 'Cradle to Cradle Gold Level Certified' fabric uses a dye that has 70% fewer chemicals, inspired by earth's organic ways of using raw cotton in its truest forms. The third is the black piece that's inspired by the eclipse and made with the most sustainable black denim material, which is made using less energy, Co2, chemicals, and water than traditional black denim.
The collection also comes with tees and sweaters in correlating colors based on the organic cotton canvases. The Forces of Nature collection will be available during Hypefest this weekend.
Earthy Dyed Ercu Apparel
G-Star RAW and Jaden Smith Drop the Forces of Nature Collection
Trend Themes
1. Sustainable Fashion - The Forces of Nature collection highlights sustainability through fabrication and design processes.
2. Organic Dyed Textiles - The collection incorporates organic ways of using raw cotton and utilizes dyes with 70% fewer chemicals.
3. Sustainable Denim - The black piece in the collection is made with sustainable black denim material, using less energy, Co2, chemicals, and water than traditional black denim.
Industry Implications
1. Fashion - The fashion industry can explore sustainable fashion concepts and organic dyeing techniques.
2. Textile Manufacturing - Textile manufacturers can innovate new ways of using raw cotton and develop dyes with reduced chemical content.
3. Denim Production - Denim producers can focus on developing and implementing sustainable denim production methods that have lower environmental impact.