Modernized '50s Lookbooks

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The For Love & Lemons Pre-Fall 2013 Catalog Stars Daria Pleggenkuhle

The For Love & Lemons Pre-Fall 2013 lookbook might take place in a quintessential '50s diner, but the retro setting doesn't necessarily extend to the fashion being showcased. While elements are there in the form of an a-line mini skirt and lacy fabric, overall the outfits are completely contemporary. Femininely edgy, the stylist managed to straddle the line between youthful and tough as though depicting the female version of James Dean.

Lensed by photographer Zoey Grossman, the For Love & Lemons Pre-Fall 2013 lookbook was inspired by the cult classic film 'Cry-Baby,' starring Johnny Dep. As Fashion Gone Rogue aptly puts it, "By day, Daria is a preppy dream in demure white and pastel hues. But by night, her rebellious side comes out with electric hues and dark, skin-baring silhouettes."
Trend Themes
1. Modernized '50s Lookbooks - Opportunity for creating retro-inspired fashion collections with a contemporary twist.
2. Feminine Edgy Styling - Opportunity for developing fashion lines that combine femininity and toughness.
3. Cult Classic Film Inspiration - Opportunity for incorporating elements from iconic films into fashion design.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to curate collections that blend retro and modern styles.
2. Photography - Opportunity for photographers to create visually striking lookbooks inspired by film aesthetics.
3. Film and Entertainment - Opportunity for film and entertainment industry to collaborate with fashion brands for cross-promotional projects.

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