MWEB is one of South Africa’s largest Internet providers and in an experiment to see how WiFi connectivity is changing public spaces, it set up the ‘Dinnercam,’ where people could snap food shots.
The Dinnercam was set up inside of Mexican restaurant, enabling people to take way more professional looking photos of their food, which they would likely do on their phones anyway. The WiFi-connected Dinnercam is like a real world Instagram combined with a mini photo studio, where you can put your plate and take a picture. However, before you do, there are a number of different light settings to choose from on the Dinnercam, which act just like Instagram filters.
People who take pictures with the Dinnercam and tag their photos with #dinnercam will receive a free Polaroid-like print of the food photo they snapped.
Instagram-Like Food Studios
Mweb’s Dinnercam Takes Your Food Shots to the Next Level
Trend Themes
1. Wifi-connected Food Studios - Opportunity for restaurants to provide customers with WiFi-connected devices or setups that enhance food photography and social media sharing.
2. Professional Food Photography - Opportunity for businesses to offer professional photography services or setups specifically designed for photographing food.
3. Digital Food Filters - Opportunity to develop digital filters or lighting settings for food photography that mimic popular Instagram filters.
Industry Implications
1. Hospitality - Restaurants and cafes can leverage WiFi-connected food studios to enhance the dining experience and encourage social media sharing.
2. Photography - Photography businesses can capitalize on the demand for professional food photography services and setups.
3. Technology - Tech companies can develop innovative camera apps or devices that cater specifically to food photographers and enthusiasts.