Creative director Martin Kuspal of Maison D'Idee designed the food packages for the 5'Minute brand. This food production company aims to induce the excitement of approaching meal times through its cleverly labeled food packages, which feature minimalist clocks that show the time of 11:55.
The idea for the five minutes 'til noon packaging is that many people look forward to lunch breaks and noon-time snacks or work breaks. This package aims to recreate this feeling each time a consumer grabs a 5'Minute product.
The entire line of food uses the same logo on all of its packages. Therefore, everything from chips and pasta to salsa and veggies are packaged with the same black clock-mimicking label. By conjuring the happy feelings of lunch time or break time emotions, it solidifies the consumers desire to snack.
Clockwork Food Packages
This Packaging Induces Happy Feelings with a 5'Minutes 'Til Lunch Label
Trend Themes
1. Emotional Packaging - Inducing happy emotions through creative labels on packaging can be applied to other products and industries to grab consumers’ attention.
2. Minimalist Design - Simple, sleek designs on product packaging can be used to increase product appeal and provide a unique identity in competitive markets.
3. Time-based Marketing - Using time-based marketing strategies, such as packaging labeled with specific times, can create anticipation for products and increase consumer desire.
Industry Implications
1. Food Production - Applying this type of packaging design to the food industry can increase brand recognition and product appeal.
2. Snack Industry - This packaging technique can be used for branded packaging by snack products to increase consumer interest and appeal.
3. Product Packaging Industry - Utilizing creative packaging designs may provide companies with an edge within the crowded and competitive product packaging industry.