There are plenty of commercial dining establishments that embrace the less-than-scary side of Halloween with friendly ghost and smiling jack-o'-lantern motifs when it comes to creating food for Halloween, but this year, the Hilton Tokyo is not one of them.
At the Marble Lounge, guests are now able to indulge in a variety of gruesome treats from a Halloween-inspired buffet filled with options like 'Witch Organ Soup,' 'Bloody Mousse Cake' and 'Finger Cookies.'
In recent years, gore has become a fascination in pop culture. But rather than being repelled by its frightening realism, consumers have come to be intrigued and appreciative of its darker side, even when it comes to the creation of gruesome confectionery treats and other food items.
Gruesome Hotel Buffets
The Hilton Tokyo is Serving Scary Food for Halloween
Trend Themes
1. Gore-inspired Cuisine - As consumer fascination with gore increases, there is an opportunity for restaurants to create unique, unsettling dishes that cater to Halloween or horror-themed events.
2. Alternative Halloween Menus - Restaurants have the opportunity to deviate from traditional Halloween menus and create something more eerie and unorthodox with grotesque decorations.
3. Food Fright - As consumers become more desensitized to the horror genre, there is a chance for food and beverage companies to tap into the unnerving food trend and create a novel experience that is thrilling rather than scary.
Industry Implications
1. Hospitality - Hotels and resorts can create themed experiences for guests involving food that caters to Halloween or horror-themed events which can include a macabre menu and decorations.
2. Culinary - Culinary schools or chefs can create courses or workshops around Halloween-inspired cuisine inspired by gore and horror.
3. Party Planning - As people get creative about their Halloween celebrations, there is a chance for party planners and event organizers to provide alternatives to traditional Halloween foods and decor.