The now somewhat monotonous-looking visual scheme of earthy browns and coniferous greens has not been employed as a merchandizing strategy for Food Doctor packaging. Instead, the Falcon studio has come up with a range of delightfully colorful wrappers that still communicate healthy an natural qualities to the consumer.
Across the front of each packet is the vague illustration of a sprig or a fern that comprises a stem and a single leaf, informing of the snack's calorie content. Five round chips surround the stylized spine to mimic more leaves on the branch, serving up the concept of very fresh sustenance. Combined with the large apple logo, Food Doctor packaging expresses its priority for containing a taste of health from pure sources.
Edible Leaf Branding
Food Doctor Packaging's Image Grows From the Notion of Natural Health
Trend Themes
1. Colorful Packaging - The use of delightfully colorful wrappers in Food Doctor packaging disrupts the monotonous-looking visual scheme in the food industry, attracting consumer attention.
2. Natural and Healthy Branding - The incorporation of illustrations of sprigs and ferns on Food Doctor packaging communicates the brand's commitment to natural and healthy qualities, creating a disruptive innovation opportunity in branding strategies.
3. Calorie Information Design - The design of the calorie content illustration on Food Doctor packaging provides a visually appealing and informative way for consumers to understand the nutritional value of the snacks, presenting an opportunity for disruption in food packaging design.
Industry Implications
1. Food Packaging - The colorful and nature-inspired packaging of Food Doctor disrupts the traditional look of food packaging and offers an opportunity for innovative packaging designs in the food industry.
2. Health and Wellness - The natural and healthy branding approach of Food Doctor packaging presents a disruptive innovation opportunity in the health and wellness industry, encouraging other brands to prioritize natural and pure sources in their products.
3. Nutritional Information - The calorie information design on Food Doctor packaging opens up possibilities for disruptive innovations in how nutritional information is presented in the food industry, allowing for more visually engaging and informative packaging designs.