Follian is a clean marketplace that's venturing into brick-and-mortar retail following its eComerce success.
The brand launched in 2013 and quickly grew in popularity as a resource for anything regarding clean beauty. Now, Follian plans to open a series of "lifestyle centers" in Seattle. The spaces aim to complement the brand's online presence and will feature "emerging brands, restaurants and fitness studios. The company will also continue to host pop-up experiences."
Aiming to be reflective of its digital presence, the store will feature a clean and minimalist interior that's sure to appeal to social media users. The brand will put each product through a five-step approval process to ensure only the top quality items are retailed.
Clean Beauty eCommerce Expansions
Follian is Opening Brick-and-Mortar Locations in America
Trend Themes
1. Clean Beauty Retail - Opportunity for clean beauty brands to expand their online presence into physical retail spaces.
2. Lifestyle Centers - Emerging trend of creating holistic retail spaces that offer a combination of products, services, and experiences.
3. Minimalist Store Design - Growing demand for clean and minimalist interior designs that align with the aesthetics of the online world.
Industry Implications
1. Beauty - Clean beauty brands can capitalize on the rise of physical stores to enhance customer experience and reach a wider audience.
2. Retail - Retailers can explore the concept of lifestyle centers to create unique shopping destinations that cater to consumers looking for a holistic experience.
3. Interior Design - The demand for minimalist store designs presents an opportunity for interior design firms to specialize in creating aesthetic spaces that resonate with modern consumers.