The Foam Magazine 'Ice, Ice, Baby' editorial is the perfect piece for the December 2012 issue of the American publication. It showcases a slew of ensembles fit for the stylish skier and snowboarder. Hitting the slopes doesn't have to be an entirely sporty affair.
Shot by photography duo Jessica Haye and Clarke Hsiao, the Foam Magazine 'Ice, Ice, Baby' editorial was envisioned by editor-in-chief Sari Tuschman. She reveals, "Snow gear has come so far in terms of fashion and I wanted to show that you can mix ready-to-wear with ski gear and look fabulous." Styled by Leila Baboi, model Margarita's athletic looks were given some edge with fur vests, printed scarves and decorative eyeshadow by makeup artist Kristina Brown.
Couture Snowboarding Fashion
The Foam Magazine 'Ice, Ice, Baby' Editorial is Mixed and Matched
Trend Themes
1. Fashionable Ski/snowboarding Apparel - There is an opportunity to disrupt the winter sports industry by providing stylish and trendy ski/snowboarding apparel that mixes ready-to-wear items with ski gear.
2. Hybrid Sports Gear - Creating hybrid sports gear that can be used both on and off the slopes can be a disruptive innovation opportunity for companies in the winter sports industry.
3. Athletic Makeup - Developing a line of athletic makeup designed specifically for winter sports enthusiasts can be a lucrative opportunity for cosmetic companies.
Industry Implications
1. Fashion Industry - Fashion companies can disrupt the winter sports industry by creating stylish and trendy ski/snowboarding apparel that allows for the mixing of ready-to-wear items with snow gear.
2. Sports Gear Industry - Companies in the winter sports industry can disrupt the market by developing hybrid sports gear that can be used both on and off the slopes, combining the functionality of snow gear with the style of everyday clothing.
3. Cosmetic Industry - Cosmetic companies can disrupt the winter sports market by developing a line of athletic makeup specifically designed for winter sports enthusiasts, catering to their unique environmental and physical needs.