To promote its upcoming superhero movie 'Chronicle,' Twentieth Century Fox launched a 'Flying People in New York City' campaign that involved, well, flying people. Except the people were not actual people per se -- they were mechanic, remote-controlled human forms.
Soaring over the Manhattan skyline, the three 'Flying People in New York City' figures was an idea developed by Thinkmodo, who thought such a stunt reverberated well with the 'Chronicle' movie's premise of three high school characters who become superheros and gain the ability to fly. Plus, it made for an awesome viral marketing stunt. The flying figures were only in the air for five minutes, however, although the marketing team is planning on releasing more flying people in the future. The locations will be kept secret, so you'll just have to keep checking the skies for them.
Soaring Human Stunts
'Flying People in New York City' Promotes Upcoming 'Chronicle' Movie
Trend Themes
1. Viral Marketing Stunts - This campaign demonstrates the power of unconventional marketing techniques to create buzz and generate excitement for a product or film release.
2. Remote-controlled Technology - The use of remote-controlled human forms opens up possibilities for new innovations in entertainment, events, and even security.
3. Secretive Location-based Experiences - Creating immersive experiences in unexpected locations can create intrigue and exclusivity, driving consumer interest and participation.
Industry Implications
1. Film and Entertainment - Utilizing innovative marketing tactics like viral stunts can help generate buzz and increase ticket sales for upcoming movies.
2. Robotics and Automation - The development of remote-controlled human forms showcases the potential for advancements in robotics and automation technology.
3. Event Management - Incorporating secretive location-based experiences can elevate events and create memorable, share-worthy moments for attendees.