Flygbussarna Airport Coaches wants you to know that they now run on environmental biofuel. To illustrate how clean this biofuel really is, their print ad campaign shows people drinking it right off the pump to prove that it is “clean enough to drink.â€
The campaign, which was created by Acne Advertising agency, Stockholm, Sweden and photographed by Martin Runeborg, shows people quenching their thirst by galloping biofuel.
I just hope they do not light up a cigarette after this fuel consumption:
Drinking Biofuel
Flygbussarna Airport Coaches
Trend Themes
1. Biofuel Adoption - Companies are increasingly adopting biofuel-based technologies as a way of demonstrating environmental consciousness and potentially reducing costs.
2. Creative Advertising Campaigns - Companies are exploring creative advertising campaigns as a way of differentiating themselves in an increasingly competitive business environment.
3. Alternative Energy Promotion - Companies are promoting the adoption of alternative energy sources as a way of positioning themselves as socially and environmentally responsible organizations.
Industry Implications
1. Transportation - From airlines to buses, companies in the transportation industry are adopting biofuel-based technologies as a way of reducing costs and promoting sustainable practices.
2. Advertising - With companies seeking to differentiate themselves in an increasingly competitive business environment, the advertising industry is poised to capitalize on this trend by helping firms create innovative advertising campaigns.
3. Energy - With an increased focus on sustainability and corporate social responsibility, companies in the energy industry are promoting the adoption of alternative energy sources such as biofuels.