Fly By Jing, the viral hot sauce brand, recently expanded its portfolio with the introduction of the new Chili Crisp Vinaigrette. The brand is beloved for its modern Asian food and is the highest-funded craft food project on Kickstarter. The Chili Crisp Vinaigreet is a Sichuan mother sauce and is crafted with a precise balance of salt, fat, acid, and heat. The sauce is rounded out with nutty roasted sesame oil and finished with a touch of sweetness.
"It was the at-home recipe for Chili Crisp Vinaigrette I shared with Sam Sifton featured in the NYT that catapulted Fly By Jing into mainstream awareness back in 2020. A balanced elixir of soy sauce, 10-year aged black vinegar, a touch of sweetness and the unmistakable depth of Sichuan Chili Crisp," said Jing Gao, Chef and Fly By Jing Founder and CEO.
The Chili Crisp Vinaigrette will retail at $16 and will be available beginning October 4th, 2022.
Viral Spicy-Sweeet-Savory Vinaigrettes
Fly By Jing Unveiled a new Chili Crips Vinaigrette
Trend Themes
1. Spicy-sweet-savory Flavor Profiles - This trend presents opportunities for businesses to innovate and develop new, unique, and exciting flavor combinations.
2. Craft Food - This trend presents opportunities for small, independent businesses to compete with larger companies through crowdfunding and social media.
3. Mother Sauces - This trend presents opportunities for businesses to experiment and create their own versions of traditional mother sauces with unique ingredients.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on this trend by creating and marketing savory, spicy and sweet products that cater to a diverse range of palates.
2. E-commerce - E-commerce businesses can leverage this trend by creating online stores that sell craft foods and sauces directly to consumers.
3. Crowdfunding - Crowdfunding platforms can benefit from this trend as it gives small, independent businesses a chance to get funding and launch their products without having to go through traditional funding channels.