FLUF World, "the collection of metaverse-ready unique 3D avatars on the Ethereum blockchain," recently announced the launch of an innovative metaverse-meets-in-real life event. Dubbed FLUL Haus L.A., the event as inspired by American tailgates, and will include a one-of-a-kind collaboration with Superbowl performer and NFT advocate, Snoop Dogg. The goal of FLUF World is to create a space for the community to come together and Fluf Haus's L.A is the perfect opportunity to celebrate the people who make this community so special.
"FLUF World is a rich new media experience, built off the back of community ownable avatars that are the gateway to smart, connected metaverse experiences," says Jesse Metcalfe, co-creator of FLUF World. "From our characters, to the soon to be released 3D, immersive NFT burrows, partnerships and more collections to come, our goal is to create a vibrant inclusive and creative experience."
Superbowl Virtual Communities
FLUF HAUS ‘L.A.’ Brings Community Together During the Superbowl
Trend Themes
1. Metaverse-in-real-life Events - The concept of metaverse-inspired experiences that bring virtual communities together in real life creates opportunities for immersive experiential marketing and community-building for brands and businesses.
2. Blockchain-based Communities - Blockchain-based communities like FLUF World enable community members to own unique avatars and assets, creating opportunities for NFT sales and ownership-based engagement for brands and businesses.
3. Celebrity Collaborations in the Metaverse - Would-be collaborations between celebrities and metaverse platforms or communities create new opportunities for brand partnerships and cross-promotions with the potential for NFT sales and experiential marketing.
Industry Implications
1. Event Planning and Marketing - Metaverse-inspired events like FLUF Haus L.A. create new opportunities for immersive experiential marketing and community-building for brands and businesses in the event planning and marketing industry.
2. Blockchain and Cryptocurrency - Blockchain-based communities like FLUF World, which allow members to own unique avatars and assets and conduct sales using NFTs, represent disruptive innovation opportunities for businesses in the blockchain and cryptocurrency industry.
3. Celebrity Endorsements and Influencer Marketing - Celebrity collaborations in the metaverse present new opportunities for brands and businesses in the celebrity endorsements and influencer marketing industry to engage with audiences through immersive experiences, NFTs and cross-promotions.