After many years as the co-creative director at Covergirl, actor Drew Barrymore has launched Flower Beauty Cosmetics, her very own make-up line.
With a focus on affordability, Flower Beauty Cosmetics vows to focus on perfecting product formulas rather than having an excessive advertising budget. By forgoing marketing costs, the line is able to maintain low prices and high quality.
Barrymore's philosophy behind Flower Beauty Cosmetics is luxury make-up at affordable prices. Refusing to skimp on quality, products are infused with a botanical Soft-Focus Complex, an ingredient often found in higher-end beauty products. The line includes over 180 items. Products include lip butters, liquid eye liners, nail polishes and illuminating concealers, all for under $15.
Formula-Perfecting Cosmetic Lines
Drew Barrymore Presents Economical Makeup
Trend Themes
1. Affordable Luxury Makeup - The trend of creating high-quality, luxury makeup products at affordable prices is disrupting the cosmetics industry.
2. Focus on Product Formulas - The trend of prioritizing product formula perfection over excessive advertising budgets presents opportunities for disruptive innovation in the cosmetics market.
3. Botanical Ingredients - The trend of using botanical ingredients in cosmetics, like the Soft-Focus Complex in Flower Beauty Cosmetics, offers disruptive innovation opportunities in the beauty industry.
Industry Implications
1. Cosmetics - The cosmetics industry can explore disruptive innovation by embracing the trend of affordable luxury makeup and prioritizing product formula perfection.
2. Beauty - The beauty industry can leverage the trend of using botanical ingredients in cosmetics to create innovative and effective products.
3. Marketing and Advertising - The marketing and advertising industry can adapt to the trend of forgoing excessive advertising budgets in favor of focusing on product quality, as seen in Flower Beauty Cosmetics.