The CBD-infused Flow Glow water drink has been announced as a joint venture between Molson Coors Canada and Hexo to offer an alternative way to enjoy cannabis. Positioned as one of six new cannabis drinks that will be will hitting the market, the drink will launch in December in Canada in two flavors including Raspberry & Lemon and Goji & Grapefruit. Each of the spring water-based drinks will contain 10mg of CBD along with organic blue agave, whole grape extract and natural flavors and ingredients.
Speaking on the new CBD-infused Flow Glow water, CEO of Truss Beverage Co. Brett Vye said, "As a cannabis beverage specialist, we’re excited to partner with the team behind Flow Alkaline Spring Water, a beverage brand Canadians know and love, on a CBD-infused spring water to round out our product portfolio for launch. The newly formed Flow Glow Beverages Inc will produce products that are an important part of our Truss beverage line-up. We can’t wait to bring Flow Glow and our other Truss cannabis beverages to market."
Water-Based CBD-Enriched Refreshments
The CBD-Infused Flow Glow Water will Come in Two Flavors
Trend Themes
1. Cbd-infused Beverages - There is a disruptive innovation opportunity for companies to create CBD-infused beverages, partnering and combining forces with other companies from different industries to offer the public an alternative way to enjoy cannabis.
2. Cannabis Beverages - Drinks that contain cannabis extracts are the next big trend in the cannabis industry, providing opportunities for companies to expand and innovate their product lines to cater to a growing market.
3. Natural Flavorings - As the demand for healthier and more organic options grows, there is an opportunity for companies to add natural flavors and ingredients to their products to meet customer preferences.
Industry Implications
1. Beverage Industry - There is a disruptive innovation opportunity in the beverage industry to create new product lines by partnering with cannabis companies to develop and manufacture CBD-infused drinks and other cannabis beverages.
2. Cannabis Industry - As marijuana and CBD become more widely accepted, there is an opportunity for companies in the cannabis industry to develop alternative consumption methods outside of traditional smoking or vaping.
3. Natural Foods Industry - The natural foods industry can take advantage of the growing health trend by promoting organic and natural ingredients within their product lines, such as incorporating natural flavorings into healthy drink options.