florence by mills, the skincare and makeup brand by Millie Bobby Brown, recently expanded their portfolio with the introduction of two new hair products. As is standard with the brand, the new products are formulated with antioxidants, vitamins, botanicals, and vegan ingredients.
The new collection includes the Mane Character Vibes Hydrating Hair Mask and the No Drama Hair Detangling Spray. The former is a deep conditioning mask designed to hydrate and smooth hair, preventing breakage and flyaways. The product is expertly crafted with rice bran, watermelon seed, and linseed oils. The latter produce functions as a lightweight detangling spray that protects hair from damage during heat styling. It boasts avocado oil, jojoba seed oil, hydrolyzed wheat and pea proteins.
The new haircare products from florence by mills is available to purchase online.
Gen Z Haircare Brands
florence by mills Launches New Haircare Collection
Trend Themes
1. Vegan Haircare Products - Developing vegan haircare products using antioxidants, vitamins, and botanicals can disrupt the traditional haircare market.
2. Multifunctional Hair Products - Creating multifunctional hair products like a hydrating hair mask that also prevents breakage and flyaways or a detangling spray that protects from damage during heat styling can attract a wider audience.
3. Celebrity-backed Haircare Brands - Partnering with celebrities to create and promote haircare brands can lead to increased brand recognition and trust.
Industry Implications
1. Haircare Industry - The haircare industry can benefit from creating more vegan and multifunctional haircare products to cater to eco-conscious and busy consumers.
2. Beauty Industry - The beauty industry can expand into the haircare sector by collaborating with celebrities to create new haircare brands that align with their image.
3. Retail Industry - The retail industry can add to their product offerings and appeal to younger consumers through the addition of vegan haircare products that are also multifunctional.