flor et.al is an up-and-coming brand that is launching its collections of floral evening wear in May of 2019 across luxe department stores like Saks and Neiman Marcus.
The brand's offerings are rooted in sophisticated design and artisanal intervention. The focus is placed on the ethical production of stunning, one-of-a-kind garments. flor et.al is the brain-child of three international designers who are interested in revolutionizing the "global perception of beauty" and injecting a strong unique character in elegant floral evening wear. The label partners up with not-for-profit organization NEST, which connects designers and artisans from around the globe. The fabrics for flor et.al's clothing are carefully selected, with an emphasis on styles that boast hand-painted artwork and hand-beaded floral designs.
Sophisticated Floral Evening Wear
flor et.al's Collections are Elegant & Make Use of Artisan Craft
Trend Themes
1. Ethical Fashion - Creating stunning, one-of-a-kind garments with an emphasis on ethical production.
2. Artisanal Intervention - Revolutionizing the global perception of beauty by incorporating artisanal craftsmanship in floral evening wear.
3. Handcrafted Designs - Emphasizing hand-painted artwork and hand-beaded floral designs in clothing.
Industry Implications
1. Fashion - The fashion industry can explore ethical production methods and incorporate artisanal craftsmanship in their designs.
2. Retail - Retailers can showcase and promote handcrafted garments and highlight the unique character they bring to the market.
3. Non-profit - Non-profit organizations like NEST can collaborate with designers and artisans to support ethical fashion initiatives and promote sustainable practices.