The Flipz Cinnamon Bun flavor-coated pretzels have been added to the brand's 'swavory' range of flavors to provide consumers with a sweet and savory snack to try out this summer.
The product features the brand's signature pretzels covered in a sweet coating to mimic the flavor of a cinnamon bun in a decidedly crunchy way. The limited-edition snack is making its debut in the UK where shoppers can pick it up in two pack sizes including a 90-gram sharing pouch and an 80-gram price-marked pack priced at £1.65 and £1.25, respectively.
Adam Woolf at pladis UK&I commented on the new Flipz Cinnamon Bun flavor-coated pretzels saying, "UK consumption of cinnamon products has increased by 59.5% since 2016, partly thanks to the growing popularity of bakeries that specialise in cinnamon buns. And with 14% CAGR forecasted for cinnamon products between now and 2027, now is the perfect time for us to expand the Flipz range with this on trend flavour."
Cinnamon Bun Pretzel Snacks
Flipz Cinnamon Bun Expands the Brand's Swavory Product Line
Trend Themes
1. Flavor Fusion Snacks - Merging classic snack forms with popular bakery flavors to create innovative products like the Cinnamon Bun Pretzels.
2. Limited-edition Offerings - Creating a sense of urgency and exclusivity with time-bound snack releases to attract adventurous consumers.
3. Health-conscious Indulgence - Offering consumers a blend of wholesome ingredients and indulgent flavors to satisfy cravings without guilt.
Industry Implications
1. Snack Foods - Innovating within traditional snack categories by introducing unique flavor profiles and cross-category blends.
2. Bakery Products - Capitalizing on the rising popularity of cinnamon bakery items by incorporating these flavors into non-traditional formats.
3. Grocery Retail - Leveraging limited-edition product lines to drive in-store excitement and increase consumer foot traffic.