Flip’d by IHOP is a new fast-casual concept focused on speed and convenience that's being introduced to the United States with the aim of sharing freshly made breakfast foods and beverages.
Fortunately for IHOP fans, they will be able to visit Flip’d by IHOP and order favorites like the Ultimate Steakburgers and Buttermilk Crispy Chicken. But with the busy consumer in mind, the menu also offers a portable take on classic breakfast foods—like the made-to-order Pancake Bowls, which are served for on-the-go eating and topped with sweet or savory ingredients. At the new restaurant concept, people will also be able to enjoy a Build Your Own Pancake Bar and plenty of other made-to-order bowls and breakfast burritos.
The first Flip’d site is set to be introduced to Atlanta in the spring, with other locations in consideration for 2020.
Fast-Casual Breakfast Concepts
Flip’d by IHOP Offers Fresh Breakfast Foods & Beverages to Go
Trend Themes
1. Fast-casual Breakfast Concepts - Flip’d by IHOP introduces a fast-casual concept for convenient and fresh breakfast foods and beverages.
2. Portable Breakfast Options - Flip’d by IHOP offers on-the-go breakfast options with its made-to-order Pancake Bowls and other portable bowls and burritos.
3. Build Your Own Pancake Bar - Flip’d by IHOP provides a unique dining experience with its Build Your Own Pancake Bar.
Industry Implications
1. Fast-casual Dining - The fast-casual dining industry can adopt the concept of Flip’d by IHOP to target busy consumers seeking convenient breakfast options.
2. QSR Breakfast Market - The QSR breakfast market can benefit from offering portable breakfast options like the ones provided by Flip’d by IHOP.
3. Food Delivery Services - Food delivery services should consider partnering with Flip’d by IHOP to expand their breakfast menu options.