With a new flight campaign, Turkish Airlines joined many brands on Periscope to give people around the world a taste of what it is like to experience of being onboard one of its aircraft.
The 'Periscope Flight' involved broadcasting parts of the flight experience to followers, revealing a behind-the-scenes look at a journey from Istanbul to New York. Just as many travel journeys do, the starting point begins with a pre-flight check-in, all the while showing flight lounges, crew cabins and the special in-flight services offered.
Since safety onboard an aircraft is a huge concern for many modern travelers, this Periscope flight campaign helps to foster a feeling of being safe, cared for and included in important communications.
Livestreaming Flight Campaigns
Turkish Airlines Makes Everyone a Passenger with Periscope
Trend Themes
1. Livestreaming Travel Experiences - The use of livestreaming platforms like Periscope to provide virtual travel experiences is a disruptive innovation opportunity for travel brands to engage with potential customers.
2. Behind-the-scenes Marketing - Brands can tap into the growing interest in behind-the-scenes content by showcasing aspects of their operations and services, creating an opportunity for disruptive innovation in marketing strategies.
3. Enhancing Trust and Safety - Utilizing livestreaming to showcase safety measures and transparency in operations can be a disruptive innovation opportunity for brands to build trust and reassure customers.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can explore the use of livestreaming platforms to offer virtual travel experiences and inspire potential travelers.
2. Marketing and Advertising - Livestreaming can revolutionize marketing strategies by providing behind-the-scenes glimpses, enhancing brand storytelling and fostering engagement with target audiences.
3. Aviation - The aviation industry can leverage livestreaming to showcase safety procedures, improve communication with passengers, and build trust in their services.