Brain Dead works in collaboration with Oakley on a new tonal palette of the Flesh Shoe in a blend of sand and blue for the season. It is launching on retailer HBX and is set to bring life back to the Oakley Factory Team project. Oakley's notable "history of innovation and experimentation" is perfectly blended with the "design and marketing matrix" that is true to Brain Dead.
The new shoe is a hybrid of both sports and lifestyle, tapping into a 2000s theme of footwear. The updated iteration has an open chamber silhouette that is made using brushed calf leather throughout the upper. It is adorned with bright blue oval appliques and has lightweight cushioning.
Progressive Brushed Leather Shoes
Brain Dead and Oakley Unveil a Neutral Tonal Flesh Shoe Model
Trend Themes
1. Tonal Palette Shoes - The trend of neutral, tonal palette shoes is growing and can disrupt the fashion industry by offering a new staple for consumers.
2. Sports-lifestyle Hybrids - The trend of combining sports and lifestyle features in footwear can disrupt the shoe industry by creating products that cater to multiple needs of consumers efficiently.
3. Brushed Leather Shoes - The trend of using brushed leather in shoes can disrupt the fashion and footwear industries by offering a unique texture and look to consumers.
Industry Implications
1. Fashion - The fashion industry can benefit greatly from the trend of tonal palette shoes by creating new designs that appeal to consumers looking for versatile footwear.
2. Footwear - The footwear industry can benefit from the trend of sports-lifestyle hybrid by catering to consumers who are looking for functionality as well as style in their footwear choices.
3. Materials - The materials industry can benefit from the trend of using brushed leather in footwear by exploring new textures and applications for this material.