All too often, there's only one flesh-colored crayon that's recognized as the one for drawing skin tone but cosmetics company Shiseido set out to prove otherwise with 'My Crayon Project.' For the unlikely project, the company had a mission to educate children in Japan that there's more than one skin tone and all of them are equally as beautiful.
In Japan, "hada-iro" is recognized as "skin color," which often leads to mixed-race children being seen as outsiders in the country. To challenge this belief about skin tone, Shiseido created a custom crayon set by scanning the color of a child's skin and creating a colored drawing tool with their name on it.
Alongside the unique flesh-colored crayon set, complete with a range of shades, Shiseido ran art and ethics classes in schools.
Skin Tone-Colored Crayons
Shiseido Created a Set of Flesh-Colored Crayons Uniquely Matched to Kids
Trend Themes
1. Inclusive Art Supplies - Creating art supplies that cater to a diverse range of skin tones, promoting inclusivity in creative expression.
2. Ethical Education Initiatives - Integrating art and ethics classes in schools to encourage discussions about diversity and beauty standards.
3. Customized Color Matching - Using technology to scan and match the color of individuals' skin to create personalized drawing tools.
Industry Implications
1. Cosmetics - Applying the concept of diverse skin tones to expand the range of inclusive makeup products.
2. Education - Implementing art and ethics classes in schools to promote diversity and inclusivity among children.
3. Technology - Developing color scanning technology to create customized color-matching products for various industries.