Last year, the German clothing retailer Zalando launched a fashion inspiration app called 'Fleek' to help fans uncover the latest styles. While the app operates independently of the company, it acts as a powerful tool for connecting consumers to the latest fashion finds.
The Fleek app is partially designed as an inspirational platform and partially designed as an ecommerce tool. Users can use the Fleek app to search for the latest styles and then instantly shop for those pieces without ever leaving the app. The app is also personalized so that the user's feed will only show them relevant content. There is even a quirky feature that suggests an outfit of the day based on the user's location and the current time.
Created to help Zalando dominate what it called 'Fashion as a Service,' the new app contains an entire fashion eco-system in a single platform.
Fashion Inspiration Apps
The Fleek App Shows Users the Latest Fashions from Their Favorite Brands
Trend Themes
1. Fashion Inspiration Apps - Opportunity for brands to create personalized fashion apps that provide inspiration and enable seamless shopping.
2. Ecommerce Tools - Potential for apps that integrate inspirational content with ecommerce capabilities, allowing users to shop directly within the app.
3. Personalized Fashion Feeds - Demand for fashion apps that provide personalized recommendations based on user preferences and location.
Industry Implications
1. Retail - Opportunity for retailers to develop their own fashion inspiration apps to enhance the customer shopping experience.
2. Technology - Growing need for innovative technologies to combine fashion inspiration and ecommerce functionality within mobile apps.
3. Fashion - Fashion brands can leverage personalized fashion feeds to engage customers and drive sales through tailored recommendations.